Austrian fashion designer Florentina Leitner launched her eponymous brand in 2021. Her designs draw inspiration from strong female characters and aim to celebrate femininity and the joy of dressing up. Recognized for her colorful prints, innovative textile combinations, 3D flowers, and stylish accessories, including sunglasses, always sourced as ecologically as possible. Florentina was high on our interview priority list at Sphere. Here’s what we found out during out talk.
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LifeBytes Magazine: Florentina, it’s wonderful to have you with us today. Can you share with us how you started in the fashion industry?
Florentina Leitner: Thank you for having me. I started by studying fashion design at the Royal Academy of Fine Arts in Antwerp. It was there that I really developed my style and vision for what I wanted to create.
Your recent collection has garnered a lot of attention. What was your inspiration for it?
My latest collection is inspired by the surreal aspects of nature. I aimed to blend the organic with the fantastic, using vibrant colors and intricate textures to create a dreamlike quality.
That sounds fascinating. How do you think the industry has changed since you started?
The industry has definitely become more digital. Social media has transformed how we present our work and interact with the audience. Sustainability has also become a crucial factor in how we design and produce.
Speaking of sustainability, how do you integrate sustainable practices into your work?
Sustainability is at the core of my work. I prioritize eco-friendly materials and strive to minimize waste in my production processes. It’s important to be mindful of our environmental impact and to strive for responsible fashion.
Finally, what advice would you give to aspiring fashion designers?
My advice is to stay true to your unique vision and to be persistent. The fashion industry can be challenging, but passion and innovation will set you apart. Keep pushing boundaries and believe in your creativity.
Thank you, Florentina, for sharing your insights with us today.
It was my pleasure. Thank you for having me.
Dirk Vandereyken
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